PERFORMANCE MARKETING • TRACKING • GROWTH
Performance Marketing Expert Who Turns Ad Spend Into Measurable Growth.
I'm Dilshad Rayeen, a Performance Marketing Expert specializing in Meta Ads, Google Ads, advanced conversion tracking, and growth strategies that help businesses generate better leads and make smarter marketing decisions.
- 6+
- Years of Experience
- ₹7Cr+
- Ad Spend Managed
- Multi-Channel
- Marketing Expertise
How one purchase event reaches your ad platforms
- Browser event fires in GTM
- Server container receives it
- Deduplicated with Pixel + CAPI
- Sent to Meta and Google Ads
Illustration of the method, not client data.
Why Hire a Performance Marketing Expert?
Most ad accounts don't fail because of the creative. They fail because the data feeding the algorithm is incomplete. I combine paid advertising, analytics, tracking infrastructure and conversion optimization, so campaigns are built on numbers you can trust.
Across 6+ years and ₹7Cr+ in managed ad spend, I've worked on both sides of the problem: running the campaigns and fixing the measurement behind them, under the Trakkify IT Solution brand.
- Build and optimize advertising campaigns
- Diagnose conversion tracking issues
- Improve the quality of marketing data
- Understand the customer journey
- Identify wasted ad spend and optimization opportunities
- Make data-driven campaign decisions
Meta Ads, Google Ads and Tracking Services Built Around Measurable Outcomes
Campaign management and the tracking underneath it, handled by one person who understands both.
Featured projects and case studies
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Technical expertise
My process
Four steps from first call to continuous optimization.
- 01
Discover
Understand the business, target audience, offer, and growth objectives.
- 02
Audit & Strategize
Analyze the existing campaigns, conversion tracking, landing pages, and funnel.
- 03
Implement & Launch
Set up campaigns, tracking infrastructure, and conversion-focused experiences.
- 04
Measure & Optimize
Monitor performance, analyze data, identify opportunities, and optimize campaigns.
Tools and technologies
Also from Trakkify: AI Website to WordPress Converter
Convert any AI-generated website into a WordPress-compatible website with Rank Math and cloud integration.
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Performance Marketing Expert: Frequently Asked Questions
What does a performance marketing expert do?
A performance marketing expert runs paid campaigns on platforms like Meta Ads and Google Ads, and sets up tracking so every lead and sale can be measured against ad spend.
Why is server-side tracking important?
Browser-only tracking loses data to cookie restrictions and ad blockers. Server-side tracking with GTM and the Meta Conversions API sends more complete data to your ad platforms, so campaigns optimize on accurate numbers.
Which tools do you use for conversion tracking?
I work with Google Tag Manager, Google Analytics 4, Meta Pixel, the Conversions API and server-side containers.
How much ad spend have you managed?
Over 6+ years I have managed ₹7Cr+ in ad spend across Meta Ads and Google Ads.
How do I get started?
Fill in the contact form with your goals and budget. We start with a discovery call and an audit of your campaigns and tracking.
Let's Build Your Next Growth Story.
Looking to scale your advertising, improve conversion tracking, or build a more effective marketing system? Let's discuss your business goals.